Mad River Glen
America’s only skier-owned major mountain
Challenge
Mad River Glen is skier owned and fiercely independent. The marketing needed to improve without turning into something the co-op's members would not recognize as their own.
I worked through the brand system one piece at a time across nine years, covering the annual magazine, trail map, season passes, lift tickets, pass brochures, advertising, coasters, and employee name tags. Every piece had to stand on its own and still read as part of one brand.
Nine year client relationship from 2015 to 2024, spanning eight distinct surfaces and every annual cycle in between.
Deliverables
Rebranding
Annual Magazine
Pass Brochures
Ads
Corporate ID
Trail Map
Season Passes & Lift Tickets
Coasters
Logo Evolution
MRG Magazine
Trail Map
Collateral
