Challenge
Goodwater was a startup with no reputation to lean on and no existing assets. Every piece had to earn its place from the first day, because the brand would sit on shelves next to national names.
I built the identity and then every surface around it, nine in all, covering packaging, glassware, tap handles, apparel, signage, environmental graphics, festival displays, marketing collateral, and the website. Nothing moved forward without being measured against that same standard.
The brewery launched with three beer labels. As it grew between 2016 and 2020, I expanded the range to more than twelve while continuing to evolve the brand.
Deliverables
Strategy
Identity Design
Collateral
Web Design & Development
Packaging
Signage
Glassware
Tap Handles
Apparel
Coasters, Stickers, Banners
Logo Designs
Packaging
Photography
