Full Color Coasters
Challenge
Full Color Coasters runs group production for the craft beverage industry, pooling orders so individual breweries can get full color coasters at prices they could never reach alone. The model is genuinely unusual, and it had to be clear at a glance to an industry running on thin margins.
I built the identity and website from the ground up to explain the group run simply and make ordering feel easy, even though coordinating runs across many clients is more involved than a standard print order. Trust mattered as much as the visual identity.
The result is a brand that makes a smart, unusual business model feel approachable, helping craft breweries and beverage companies get better pricing without sacrificing quality.
Deliverables
Strategy
Identity Design
Web Design & Development
Coasters
Logos
Website
