Michael j Sealy
Creative Director › Brand | Web Developer › Graphic Designer › Educator
Design › Packaging › Publication › Website
I'm a Creative Director and Brand Designer with 25 years of experience building brand identities and carrying them through to finished, production ready work across print, digital, and integrated marketing. I've worked in agency settings and as owner of my own studio, leading projects from concept through final delivery. That work spans visual identity systems, publications, catalogs, ad campaigns, packaging, and websites, for clients ranging from local businesses to global brands like Schonbek Worldwide Lighting. I bring in outside partners and vendors when a project calls for it, and I direct that work myself.
My work draws on typography, color, and grid systems, along with brand strategy. I also bring high volume print production and prepress experience, and art direction of photographers and illustrators. I work in Adobe Creative Suite and Figma, and I use AI tools including Firefly, Midjourney, ChatGPT, Claude, and Gemini for research, concept exploration, and faster iteration. I know where AI stops being useful and where craft and experience take over. I'm as good at doing the work as I am at directing it.
Ten years of teaching Graphic Design and Visual Communication at Champlain College sharpened how I explain creative decisions, give and receive feedback, and lead a room through a design problem. I also connected with students to help them see how the work applies beyond the classroom, and that same instinct carries into every client relationship. Those relationships tend to last. I worked with Schonbek for twenty years across two employers, and held the Mad River Glen Ski Area Cooperative brand for nine. I bring the same focus to a full brand system as to the smallest printed piece.
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