Challenge
Funerea creates personal remembrance ceremonies for families, particularly those without a religious community to guide them. The founders came from hospice care and work closely with families so they can be present at the service instead of managing details.
The brand had to be warm and trustworthy while still carrying the weight the work deserves. I built the identity and website around that balance and carried it through supporting collateral so every application held together.
The result is a brand that meets families gently at a difficult time, and gives Funerea a professional presence worthy of the care they bring to every ceremony.
Deliverables
Strategy
Identity Design
Collateral
Web Design & Development
