Red Barn Brewing
Beer lovers who enjoy the taste and aroma of a great, well crafted beer. Developing beers that we all enjoy, simple, yet creative and fun
Challenge
This local craft brewery needed a brand refresh to match its growth. Starting with an updated logo, new rack cards, and a new website, plus label designs for more than a dozen SKUs.
The challenge was giving each label its own personality while keeping everything reading as one cohesive brand on a crowded shelf. We built the identity system first, then carried it through collateral, packaging, and web design.
The result feels consistent from the tap room to the shelf without losing any SKU's individual character.
Deliverables
Strategy
Identity Design
Collateral
Web Design & Development
Packaging
Before
After
Website
Labels/Packaging
Rack Card
