Challenge
Lead Dog Barbecue is an award winning barbecue company with an outdated logo and packaging that no longer matched the product or the story behind it. The owners were building toward a sale and needed the brand to hold up next to much larger competitors.
I rebuilt the identity from the ground up and carried it across product labels, collateral, tradeshow displays and materials, stickers, banners, and a new website.
The business was acquired in 2020.
Deliverables
Strategy
Identity Redesign
Collateral
Web Design & Development
Product Labels
Tradeshow Displays
Tradeshow Materials
Stickers & Banners
Logo Evolution
Barbecue and Dry Rub Packaging
Website
