Industry
Luxury Home Decor and Interior Design Lighting
Challenge
Schonbek sells premium chandeliers into showrooms and trade shows around the world. A brand at that level needs every piece to carry the same craft as the product, and it has to hold together across markets, languages, and formats that rarely see each other.
I provided design and art direction across the full scope of their marketing, covering master catalogs and supplements, price lists, point of sale collateral, corporate identity, tradeshow materials, and photography composition. I first worked the account as art director at Burch & Company, co-leading the in house design team. After founding BTV Creative in 2008, I continued with Schonbek through my own studio.
Twenty year client relationship from 2000 to 2020, spanning two employers and every major piece of marketing the brand produced.
Deliverables
Master Catalogs
Catalog Supplements
Price lists,
POS Collateral
Corporate ID, Collateral
Photography Compositions
Art Direction
Tradeshow Materials
Catalog Spreads of Amytis Chandelier Family
Photographic Art Direction & Digital Composition
Identity Design
